For this task, we had to adopt a a visual language from history and use it to create a piece of packaging design.
I wanted to opt out of my comfort zone for this one and see what I could do, seeing as at first I wanted to incorporate Sailor Jerry and Pin Up as my my visual language, but the I had an epiphany...
I was on the train visiting the family later that evening, reading the sun newspaper that was cast down on the seat next to me, I came across the social pages, where its got crude little comic panels (better narratives that I could bloody come up with) that it srpung into my head.
1960'S VINTAGE MEN'S HUMOR
Now, where do I start...
Okay! So i sorted out my research looking at artists of that period. Lloyd Rognan, Bill Wenzel. Studying their style, I saw how it wasn't too rude, it was literally tongue in cheek, cheesecake kind of humor. So THIS was something I had to hold onto when it came to coming up with my design.
I also researched products that used women in their adverts in this perioud of time, and up came Arrow Beer, and damn... They really sexualised women in a 'humorous' way.. don't tell the feminists.
So, I found designs that I wanted to steer away from, to avoid controversy... or did I? In this day and age, controversy and sex sells..
I took elements that were embodied in both the controversial designs and the cheesecake ones. To create this.
I wanted to create a packaging for bread...
(Above: This was the first mock up I came up with, it had the humour, the sex, the controversy and respect/modesty of women, I made sure no face was shown, no outstanding assets were promoted and that it remained respectable, however sexualising it via the bikini and shape. I really liked it... but it just looked unfinished, and looking back at my work... I needed to do something about it, I needed to push myself and my skills.
Below: I polished this baby up, working to my strengths and really putting in the effort to complete this look for my packaging, NOW I am happy with it, from adopting the periodically statement vignette around the text in order to highlight it, to the font and position of the text, the colour scheme and sharp silhouette of the body, from my previous attempt, to this, I have never been proud!!)
If I were to do this again, I think I would have to really up my photoshop/adobe skills, to perhaps make it look a little more realistic!